I’m a digital marketer and strategist with 15 years’ experience building brands and audiences online via websites, social media, display advertising, video, games, software, and podcasts—for such recognizable brands as Evian, Snuggie, Nickelodeon, Oxfam, and the United Nations.
Since 2011, I have directed digital marketing and communications for the global insurance broker Willis, where I built the company’s digital strategy around content marketing and social media, creating the highly acclaimed WillisWire blog (publishing in two languages) and brand outposts on Twitter, LinkedIn, YouTube, Facebook, and even Flickr.
How I Got Here
I started my career in the legacy media of books and magazines, then made the transition to new media in 1997. As Executive Producer of NetGuide, one of the Web’s early general-audience sites, I helped create many of what are now considered “best practices” in website content, usability, and marketing — making the site one of the Web’s first profitable properties.
At nationally acclaimed APBnews.com, I produced content that was a finalist for the National Journalism Award for Web Reporting, then tripled the site’s unique visitors as the Director of Marketing and Online Strategies.
Along the way, I worked independently and with agencies to help organizations increase their online effectiveness. Here are the ones I like to brag about:
- I increased Evian Natural Spring Water site’s per-visit page views 13% and visit duration 28% directing the redesign in 2007 as the Account Director of Evian’s digital agency, Nurun.
- My Web strategy for the UN Millennium Campaign spurred a 400% increase in the site’s traffic and helped mobilize and document 23,542,614 participants in the Campaign’s 2006 “Stand Up” event, written as senior strategist at the UNMC’s digital agency, Evolve Strategies.
- I helped double the site traffic of NPR’s “JusticeTalking.org“ and develop its Webby award-winning spin-off site JusticeLearning.org in partnership with The New York Times Learning Network in 2005.
- I organized and managed bloggers from around the world to cover the 2009 G20 Summit in Pittsburgh for Oxfam International’s G20 Voice.
- Meanwhile, I kept my finger on the pulse of online audiences by working with Dan Joseph & Associates to conduct qualitative research for Nickelodeon brands, such as AddictingGames.com, Shockwave.com, ParentsConnect.com, and NickJr.com.
When I’m not working…
In my spare time, I teach English and history to my high-school niece and nephews, and cheer for the Pittsburgh Steelers.
Want to know more? Contact me.