Resume

Innovative digital strategist and content marketer with proven success building audience, engagement, and loyalty

Experience

Willis Towers Watson, New York, NY, 2011 – Present

Director, Digital Marketing and Communications, for this global insurance broker

  • Responsible for all external and internal digital properties — including website, social media, intranet, digital advertising, and related Web properties.
  • Developed content marketing strategy to raise engagement and awareness through thought leadership:
    • Created highly regarded Willis Towers Watson Wire corporate blog in three languages, which today averages 30,000 monthly page views, growing 52% year over year.
    • Created Willis special features which generated nearly 25,000 page views in their first year.
  • Established the company’s social media strategy, launching corporate presence on Twitter, LinkedIn, Facebook, YouTube – and supervised some two dozen social media accounts around the world.

cyberROTH Interactive Solutions, New York, NY, 2000–2011

Independent digital strategy consultant.

  • Client: Snuggie – Developed social media strategy for Q4 2010, immediately increasing engagement.
  • Client: Oxfam International – Recruited and managed international bloggers to cover 2009 G20 Summit; built G20 Voice website to promote their posts, generating nearly 13% of all tweets about the G20. Wrote publicity materials for 2008 In My Name campaign — including script for video starring Will.I.Am, Kristin Davis, Scarlett Johansson, and John Legend, viewed more than 287,000 times in first month.
  • Justice LearningClient: NPR’s “Justice Talking” radio – Helped double traffic of show’s website and develop Webby award-winning spin-off site in partnership with The New York Times Learning Network.
  • Client: Nickelodeon – Conducted qualitative research and analysis for AddictingGames.com, Shockwave.com, NickJr.com. and ParentsConnect.com — with Dan Joseph & Associates.

Nurun, New York, NY, 2007–2008

Account Director for this global digital advertising agency

  • Formed Web strategy to reposition Evian’s digital brand and centralize control over local brand sites.
  • DNAartFDirected redesign of Evian US website, increasing per-visit page views 13% and visit duration 28%.
  • Project managed additional high-profile projects, e.g. Snuggle fabric softener’s online sponsorship of   “So You Think You Can Dance” and an innovative game for Lancaster cosmetics

Evolve Strategies, Philadelphia, PA, 2005 – 2007

Senior Strategist, for this digital agency

  • Developed Web strategy for UN Millennium Campaign, which spurred 400% increase in site traffic and 500% increase in average visit duration – and helped mobilize and document 23,542,614 participants in Campaign’s global Stand Up
  • Produced Web 2.0 strategy for Witness, enabling the human rights organization to develop its first direct filmmaker-to-public initiative, Video Hub, vastly extending its reach and influence.

Remington Products Company, Bridgeport, CT, 2002–2005

Digital consultant, for this personal grooming manufacturer

  • RemingTEENDeveloped RemingTEEN mini-site for teen products, increasing traffic to main site.
  • Developed quickly adopted PowerPoint app for company’s sales force.

ClickThings, New York, NY, 2000–2001

Director of Product Management, for this software development startup

  • Developed B-to-C Internet software, taking application from concept to beta before company folded.
  • Managed six-person department responsible for three products.

APBnews.com, New York, NY, 1999–2000

Director of Marketing & Online Strategies, for this award-winning news site startup

  • Directed online advertising, increasing unique site visitors from 311,000 to 1,052,000 and raising brand awareness from less than 1% to 13.5%.
  • Developed viral strategy of newsletters and downloads to leverage fan loyalty and increase traffic.
  • Managed eight-person marketing department and the PR and interactive agencies that served it.

Senior Producer

CMP Media, Manhasset, NY, 1997–1999

Executive Producer/Managing Editor, for this trade publisher

  • NetGuide homa page Determined long-term editorial strategy for NetGuide.com, a profitable consumer content site.
  • Directed site’s viral and guerrilla marketing, maintaining traffic levels of 2 million page views / month.
  • Maintained content relationships with key syndication partners, e.g. AOL, AT&T Worldnet, BellSouth, Compaq, Infoseek, and AdKnowledge.
  • Managed 12 editors, producers, designers, programmers, and freelancers in three locations.

Education

  • New York University, New York, NY
    • Master of Arts, English.
  • Allegheny College, Meadville, PA
    • Bachelor of Arts, English.
    • Minors in graphic design and in history

Press and Honors