Resume

Accenture

New York, NY  April 2017 – August 2024 

Strategic Marketing & Communications Advisor, Office of the CMO, 2023 – 2024

Remit: Craft compelling narratives that resonate with C-suite audiences — bringing to life such complex topics as generative AI, supply chains, and inclusion & diversity.

Lead, Global Internal Content, 2019 – 2022 

Remit: Lead team to inform and engage all 738,000 employees. Improve firm’s content effectiveness.

• Increased page views on global internal content 455% by focusing on audience engagement. Constantly refined content in response to performance metrics.
• Developed editorial strategy and processes for targeted new newsletter to all employees — boosting engagement 200% in one year. Won 2023 Drum Award for Tech-led Innovation.
• Partnered with senior leadership to redefine company's internal communications strategy. Developed communication architecture and channel governance to execute that strategy.
• Defined guidelines, voice, and processes for internal communications. Trained teams and advised leaders on best practices in writing, storytelling, voice, and editorial strategy.

Lead, Internal Communications, Accenture Strategy, 2017 – 2019 
Remit: Develop strategy and content to inform and engage Strategy employees across all communication channels: website, newsletter, broadcasts, videos, and live events.

• Drove 92% of the target audience to the site each month with engaging content. 
• Increased page views 201% and event attendance 37% in one year, closely tracking data to improve content.
• Boosted weekly newsletter's open rate by up to 29% each quarter with constant A/B testing and adjustments based on performance.
   

Willis Towers Watson 
New York, NY    |      January 2011 – April 2017

Director, Digital Marketing and Communications

Remit: Establish company’s digital marketing vision and strategy. Lead team to achieve plan's objectives across all digital channels. 

• Developed and executed content marketing strategy to drive engagement and leads with compelling content — finalist for the 2014 Digital Communications Award for Content Marketing.
• Launched industry-leading WillisWire blog and served as its editor-in-chief. Drove 40,000 page views per month with thought leadership that brought complex topics to life.
• Built relationships with senior executives to inspire them to write their own blog posts. Fostered a spirit of collaboration, earning their editorial trust.
• Established the company’s social media presence, ultimately directing 24 accounts worldwide.