Resume

cyberROTH Content & Communication Consulting

New York, NY    |      September 2024 – present

Independent Content & Communications Consultant

Remit: Develop strategies, training, and content to inspire key audiences.

• Improving client communication efficiency with GenAI prompt engineering and training.
• Edited "Brain-Fueled Workplace: Harnessing Neuroscience for Performance, Innovation, Transformation, and Growth," a groundbreaking approach to strategy enablement.

Accenture

New York, NY    |      April 2017 – August 2024 

Strategic Marketing & Communication Advisor, Office of the CMO, 2023 – 2024

Remit: Craft compelling narratives that resonate with C-suite audiences — clarifying such complex concepts as artificial intelligence, fintech, and the cloud.

Global Internal Content Lead, 2019 – 2022 

Remit: Lead team to inform, engage, and inspire all 738,000 employees. Influence leaders and peers to improve editorial quality and alignment across the enterprise.

• Developed editorial strategy and processes for firm-wide newsletter — reducing corporate email 46% and boosting click rate 200% in one year. Won 2023 Drum Award for Tech-led Innovation.
• Developed strategy and tactics that increased global internal page views 185% in its first year. With three years of data-driven optimization, page views ultimately grew 455%.
• Partnered with executives to redefine internal communication strategy, architecture, workflows, messaging frameworks, policies, and channel governance.
• As content thought leader, created editorial guidelines for internal communication across the firm. Advised teams and leaders on best practices for writing, storytelling, and voice.
• Led team to create content and track its performance. Managed content calendars and edited all articles, videos, scripts, and case studies.
• Collaborated with cross-functional leads to amplify messaging from Brand, Business, Corporate Communication, Finance, HR, Legal, Operations, Policy, and Safety departments.

Internal Communications Lead, Accenture Strategy, 2017 – 2019 
Remit: Brought in to reinvent the division's internal communication across all channels: all-hands broadcasts, email, intranet, newsletters, videos, and in-person events.

• Drove 92% of the division's employees to the site each month with engaging content. In one year, increased page views 201% and event attendance 37%.
• Boosted weekly newsletter's open rate by up to 29% each quarter with constant A/B testing and adjustments based on content performance.
• Led a team of staffers and contractors to produce thought-provoking content and analyze data to improve it, creating a culture of innovation and continuous improvement.
   

Willis Towers Watson 
New York, NY    |      January 2011 – April 2017

Digital Marketing and Communications Director

Remit: As company’s first head of digital marketing, create and execute strategy to build top-of-funnel awareness and consideration among B2B decision-makers worldwide. 

• Developed and implemented content marketing strategy to engage audiences across media channels. Finalist for the Digital Communications Award for Content Marketing.
• Launched industry-leading WillisWire blog and served as its editor-in-chief. Drove 40,000 page views per month publishing lively thought leadership that opened doors with prospects.
• Built relationships with executives, coaching them to blog in their authentic voices to connect with readers. Earned leaders' editorial trust and fostered a collaborative culture.
• Established the company’s social media strategy, presence, and voice. Directed 24 accounts worldwide.