Resume
Dynamic leader and storyteller who creates successful content programs and strategies aligned to business priorities. Adept at partnering with stakeholders to develop clear and compelling stories for both external and internal audiences. Known for creativity, strategic thinking, and leading teams to success, e.g., increasing page views 455%, click-through rates 200%, and open rates 29%. Loves her work.
PROFESSIONAL EXPERIENCE
Accenture
New York, NY | April 2017 – August 2024
Strategic Marketing & Communications Advisor, Office of the CMO, 2023 – 2024
Remit: Craft compelling narratives that resonate with C-suite audiences across content channels, furthering such business priorities as cybersecurity, generative AI, and the Cloud.
Global Internal Content Lead, 2019 – 2022
Remit: Lead team to inform, engage, and inspire all 738,000 employees. Influence some 200 communications professionals to improve content's alignment across the enterprise.
- Developed editorial strategy and processes for firm-wide newsletter — reducing corporate email 46% and boosting click rate 200% in one year. Won 2023 Drum Award for Tech-led Innovation.
- Increased global page views 455% with storytelling that prioritized audience engagement. Edited and continually optimized content based on performance.
- Partnered with senior leadership to redefine company's internal communications strategy. Developed communication architecture and channel governance to execute that strategy.
- As content thought leader, created style guides to improve content quality across the firm. Advised cross-functional teams and leaders on best practices for writing, storytelling, and brand voice.
- Led team to create content and track its performance. Managed content calendars and edited all articles, videos, scripts, case studies, and UX content.
Internal Communications Lead, Accenture Strategy, 2017 – 2019
Remit: Develop strategy and content to inform and engage Strategy employees across all communication channels: website, newsletter, broadcasts, videos, and live events.
- Drove 92% of the target audience to the site each month using compelling content, refined in response to data analysis. Grew page views 201% and event attendance 37% in one year.
- Boosted weekly newsletter's open rate by up to 29% each quarter with constant A/B testing and adjustments based on content performance.
- Led a team of staffers and contractors to produce thought-provoking content and analyze data to improve it, creating a culture of innovation and continuous improvement.
Willis Towers Watson
New York, NY | January 2011 – April 2017
Digital Marketing and Communications Director
Remit: Establish company’s digital marketing vision and strategy to increase awareness, consideration, and differentiation among B2B decision-makers around the globe.
- Developed and implemented content marketing strategy to engage audiences across media channels. Finalist for the Digital Communications Award for Content Marketing.
- Launched industry-leading WillisWire blog and served as its editor-in-chief. Drove 40,000 page views per month publishing lively thought leadership that opened doors with prospects.
- Built relationships with senior executives to inspire them to write their own blog posts and use them reach prospects. Fostered a collaborative culture, earning their editorial trust.
- Established the company’s social media strategy, presence, and voice. Directed 24 accounts worldwide.
EDUCATION
- Master of Arts, English
New York University, New York, NY
- Bachelor of Arts, English
Allegheny College, Meadville, PA
(minors in graphic design and in history)
PROFESSIONAL SKILLS
Hard skills
Audience engagement, Content marketing and strategy, Content creation and management, Data insights, Decision-making, Editorial direction, GenAI prompting, Internal communication, Marketing, Public speaking, Storytelling, Thought leadership, User experience, Visual storytelling, Writing and editing
Soft skills
Adoption of new technologies, Agility, Collaboration, Comfort with ambiguity, Creative thinking, Emotional intelligence, Innovation, Leadership, Problem-solving, Stakeholder management, Strategic thinking, Written and verbal communication
AWARDS
The Drum Awards for Marketing Americas – Technology-led Innovation winner: Good Morning, Accenture internal newsletter
Digital Communications Awards – Content Marketing finalist: Willis content marketing
The Webby Awards – Legal Websites winner: Justice Learning, a partnership of Annenberg / Justice Talking / New York Times Learning
Online Journalism Award: Creative Use of the Medium
winner – APBnews.com's Crime Solvers feature, "The Green Basin Murders" (originally the Scripps Howard Foundation Awards)
ADDITIONAL EXPERIENCE
- Increased monthly unique visitors from 311,000 to 1,052,000 and brand awareness from <1% to 13.5% as Director of Marketing & Online Strategies for news startup APBnews.com.
- Developed and edited innovative Crime Solvers channel to engage APBnews.com consumer audiences with real case files, fun downloads, a column by a celebrity FBI profiler, and a whodunit game concept ― earning the Scripps Howard Foundation's National Journalism Award.
- Achieved 2 million page views per month as managing editor of the consumer website NetGuide, managing content creators, producers, designers, programmers, and external agencies.
- Drove 12% of all G20 tweets as managing editor of blog and social media for Oxfam International’s G20 Summit campaign.
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