Innovative Strategic
Inspiring

Content and Communications Leadership 

An innovative professional, Julie Roth transforms content strategies to engage critical audiences and meet business objectives. Known for collaborating with business stakeholders and inspiring teams, Julie has earned a reputation for excellence: 

 

455% page-view increases ~ 200% engagement increases ~ 29% open rate increases ~ 2 million site visitors per month ~ 13% of all tweets about a G8 Summit ~ 
And international awards along the way.

 

More About Julie

Julie Roth has been creating powerful content strategies for 15 years, engaging business audiences, internal audiences, and consumer audiences to meet goals in a range of industries. 

 

Accomplishments

 

As Willis’s first Director of Digital Marketing and Communications, Julie developed a content marketing strategy that drove engagement and leads with a sharp focus on the audience. Her leadership inspired some three-dozen executives to contribute to a daily blog, which quickly led the industry with 40,000 page views per month in four languages. 

 

More recently, her audience focus enabled Julie’s internal content strategy to increase global page views by 455% and newsletter engagement by 200% as Accenture's Global Internal Communications Lead. This, after increasing Accenture Strategy's newsletter open rate by up to 29% per quarter through rigorous A/B testing.  

 

Julie's still proud of her achievements for Oxfam International earlier in her career. Her video script for Will.I.Am, Scarlett Johansson, and John Legend was viewed almost 300,000 times its first month. Her team of international bloggers influenced the global conversation about a G8 Summit, generating 12% of all tweets about the event.  

 

What she's like to work with

 

Throughout her career, Julie’s leadership skills have given her an influence far beyond her role, elevating the excellence and effectiveness of teams and leaders across the company, through community-building, training, and counsel. More than one leader has said, "You made me better." Direct-reports often call her "the best boss I ever had."

 

Julie is never happier than when she's solving a problem. Combing through data to find the key to an audience's heart. Crafting just the right narrative for a brand. Leading a team to innovate a way to reach a new goal. Teaching others how to — well, how to do almost anything at all.

 

Her top Gallup strengths are Strategic, Learner, Achiever, Relator, and Ideation.

 

Education

 

Julie holds a master’s degree in English from New York University. Her bachelor’s degree from Allegheny College was also in English, accompanied by minors in graphic design and history. She is currently working toward accreditation in generative AI prompting from Villanova University.

 

Outside of work

 

Julie is a member of the International Association of Business Communicators (IABC). She is also an active member of a major U.S. political party, getting out the vote each election season and training others to do the same. 

 

With very little prompting, she will bend your ear about her young Shih Tzu, the Pittsburgh Steelers, or the latest book, article, or podcast she's consumed. 

 

She lives in New York's Hell's Kitchen.

"Julie is one of the most exceptional change agents I have ever had the pleasure of working with."

CMO Accenture Strategy

 

 

"Julie's network combined with her outstanding collaboration and emotional intelligence means that people are eager to work with her and contribute to whatever project she is working on."

Head of Internal Communications, 
Accenture

 

 

"Julie is a top notch professional and I found her to be a brilliant online strategist. A careful listener, she quickly understands the needs and goals of the client and then provides experience-based insight in refreshingly clear, simple language. With her guidance we went from concept paper to Webby Award winning website in less than two years."

Director of Marketing and Communications
NPR's Justice Talking

 

 

"Before hiring Julie for the second time, I introduced her to the CEO as someone whom we needed to have on board not only for the existing job opening, but also for all the amazing things she could and would do that hadn't yet entered our imagination. I was correct."

CMO, Mimeo.com

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