cyberROTH Interactive Solutions

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

In a recent study, Hubspot found that small and medium sized B2C businesses that used Twitter saw twice as many business leads as those that didn’t. Blogging significantly increased business leads for both B2B and B2C businesses.

A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

I just had a reflective realism experience I had to share with you.

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

So now you’ve decided to set up a Twitter account and explore it for yourself. Here’s how to begin.

When BusinessWeek ran a slide show listing CEOs who use Twitter, many biz folks finally peeped their heads out of their offices to see what the commotion was all about. But what do you really need to know?

Funny spoof on Twitter journalists by Garry Trudeau in this week’s New Yorker.

“We believe that Twitter can be instrumental in this election in correcting for some of the information imbalances that plagues American elections.”