cyberROTH Interactive Solutions

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

Just found this site that aims to report the colors people associate with different words, like “comfort” and “simple.”

How does your target market use social media? Forrester Consumer Profile Tool tells you.