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Facebook Content and Timing: Best Practices
14 Oct 2010 | No Comment

Last week I wrote about the best times to tweet on Twitter. I thought I’d follow up with what the research says about Facebook.

Quick Hits, Tutorials »

Tweet Timing and Frequency: Best Practices
7 Oct 2010 | No Comment

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

Featured, Quick Hits, Tutorials »

10 Free Twitter Analytics Tools to Help You Gauge Your Tweet Effectiveness
18 Nov 2009 | No Comment

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

Quick Hits »

Forrester Consumer Profile Tool
17 Aug 2009 | No Comment

How does your target market use social media? Forrester Consumer Profile Tool tells you.

Tutorials »

How to Use Twitter for Business
18 May 2009 | No Comment

So now you’ve decided to set up a Twitter account and explore it for yourself. Here’s how to begin.

Tutorials »

Why Use Twitter for Business?
18 May 2009 | No Comment

When BusinessWeek ran a slide show listing CEOs who use Twitter, many biz folks finally peeped their heads out of their offices to see what the commotion was all about. But what do you really need to know?

Reflections »

5 Sep 2008 | No Comment

How News Feed, Twitter and other forms of incessant online contact have created a brave new world of ambient intimacy.