cyberROTH Interactive Solutions

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

“Microsoft is teaming up with Rock the Vote to allow gamers to register to vote on Xbox Live.”

“The application’s algorithms work off six key tenets of spin and bias, which the company derived from both the guidelines of the Society of Professional Journalists’ Code Of Ethics.”