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If you want your content to be remembered, use color. More specifically, use natural color. So says an interesting psychological study I ran across today.

If you watched the Hope For Haiti Now special in January, you couldn’t help but notice all the stories being told about Haitian victims of the the earthquake. Chances are you also couldn’t help but notice the tear running down your cheek or your hand reaching for the telephone. That’s because storytelling is the most powerful way of making an impression — and being remembered.

In today’s Times, David Brooks writes about young neuroscientists finding sources of cultural differences and prejudices. Here are two of the cool findings he reports.

Why people have an innate kindness they keep themselves from exercising.

In “The Philosophical Baby,” by Alison Gopnik, 4-year-old children are found to be “smarter, more imaginative, more caring and even more conscious than adults are”—and somewhat different from how they are portrayed by the likes of Freud and Piaget.

A new study raises the question of whether being honest is a conscious decision at all.

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Gestalt psychology is about human perception. This presentation uses gestalt psychology to explain the principles of good design.

Until age 10 kids think about gender the way they think about species.

“A new theory about early human adaptation suggests that use of ‘free’ self-organized play for children, teens and even among adults is a key element in the development of cooperative social skills.”