cyberROTH Interactive Solutions

Last week I wrote about the best times to tweet on Twitter. I thought I’d follow up with what the research says about Facebook.

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

Twitter: Creative? You will SO recognize the humor (and truth) in this. “The 8 Types of Bad Creative Critics”

The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9% more productive that those who do not….

By combining virtual currency with Facebook Connect, Facebook could be the center of a new Internet marketplace no longer reliant on credit card transactions.

“In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site.”