cyberROTH Interactive Solutions

If you watched the Hope For Haiti Now special in January, you couldn’t help but notice all the stories being told about Haitian victims of the the earthquake. Chances are you also couldn’t help but notice the tear running down your cheek or your hand reaching for the telephone. That’s because storytelling is the most powerful way of making an impression — and being remembered.

People read the Web differently from how they read magazines or books, so Web copy must take that into account if it’s to be effective. But the differences are mainly those of style — like the difference between driving a stick vs. an automatic: Once you’ve got the basic principles, that copy will take you anywhere you need to go.

Read the brief article for fascinating details (and why), but the gist is that doodling helps you pay attention.