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STUDY: Bizarre Colors Less Memorable Than Natural Ones
27 May 2010 | No Comment

If you want your content to be remembered, use color. More specifically, use natural color. So says an interesting psychological study I ran across today.

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Cymbolism | Words & Colors
4 Oct 2009 | No Comment

Just found this site that aims to report the colors people associate with different words, like “comfort” and “simple.”

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Study: Color Affects People’s Performance
7 Feb 2009 | No Comment

If a new study is any guide, the color red can make people’s work more accurate, and blue can make people more creative.

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Your Brand’s True Colors
14 Aug 2007 | No Comment

Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method…. in U.S. advertising at least, studies suggest some universal meanings.