cyberROTH Interactive Solutions

Having decided to take a job in the corporate sector, I thought I’d write about some exemplary corporate websites to inspire you. They provide an engaging visitor experience of their corporate brands through visitor-centric content, agility, interactivity, and employee blogging.

This article uses a familiar and amusing phenomenon–the mortality of red-shirted crew members on the original Star Trek series–to make some important points about data analysis and presentation.

Today’s leaders are those whose attitudes are more like surfers of change, learning everything they can about a wide range of subjects — from surfing wax to ocean currents — so that when the big one comes along they know everything they might need to ride that wave in in triumph.

Surowieki asserts that, historically, companies that invest in advertising during a depression pull ahead — way ahead — of their competitors.

Ran across this about non-profit economics in the Freakonomics blog.

A new book, Uncharitable, seethes with indignation at public expectations that charities be prudent, nonprofit and saintly. The author, Dan Pallotta, argues that those expectations make them less effective, and he has a point.

Remington won its landmark legal battle against Philips in the European Court of Justice (ECJ) in June, clearing the way for us to sell our rotary shavers across Europe. But what does it all mean?