cyberROTH Interactive Solutions

Last week I wrote about the best times to tweet on Twitter. I thought I’d follow up with what the research says about Facebook.

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.

A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey.

By combining virtual currency with Facebook Connect, Facebook could be the center of a new Internet marketplace no longer reliant on credit card transactions.

“Traditional advertising simply cannot be carried over to the internet…. The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.”