cyberROTH Interactive Solutions

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

This ad for Nestea struck me as funny, in an “only in New York” way.

Pretty funny JetBlue videos taking potshots at CEOs.

“Traditional advertising simply cannot be carried over to the internet…. The net will find monetization models and these will be different from the advertising models used by mass media, just as the models used by mass media were different from the monetization models of theater and sporting events before them.”

“Psychologists are discovering that exposure to brand images can have a profound effect on everything from honesty to creativity.”