Digital Strategy
Reach Your Audience
With Expert Digital Strategy
My digital strategy services help you determine where and how to connect with your target market in order to achieve your digital goals.
Where to Find Your Customers
Brands are no longer stuck waiting by their websites for people to come to them. Now brands are interacting with customers everywhere those customers want to be: social networks, RSS readers, mobile phones, gaming sites, e-mail. The key is in knowing which locations make sense for your specific brand, audience, and campaign. I help you determine where your most valued prospects and influencers want to interact with your brand.
What to Present Them in Each Location
Recent research has found that people like to interact with brands on multiple platforms, with different needs in each of them. Here, the medium really does affect the message. Your market may want to share experiences on your brand’s Facebook page, but expect attitude on Twitter and earnest help on your website. I help you determine what to present in each of your brand’s outposts to best meet the needs of your customers.
User Research
Effective digital strategy grows out of an understanding of your target market: their digital habits, haunts, and influencers. My digital strategies are based on sound research sources:
- Surveys and interviews (online or off)
- Social media and keyword research
- Third-party research
- Your Web logs and market research
Contact me to see what I can do for your organization.
