Content Strategy
Your Message Lives or Dies
By Your User Experience —
Make Sure Yours Succeeds
You spend all this money and effort driving people to your website and your Facebook page. Content strategy is the thinking and planning that goes into what they’ll find when they get there. It’s the strategy that makes sure your online communications speak your customers’ language and meets — rather than disappoints — their expectations.
How to Say it
People expect online communications to be casual and concise. Thus, the tone of your digital content may differ from that used in your traditional media. I help you define an online voice that’s both consistent with your brand and compelling for online readers and viewers.
- Does your constituency expect the voice of a peer or an authority?
- How much transparency and personality are appropriate for your brand?
What to Say it With
People are using more than one way to digitally interact with brands. I help you determine the best format to get your messaging across, so that it’s easily and enthusiastically embraced by its intended audience.
- Blogs
- Tweets
- Infographics
- Video
- Interactive tools
- Mobile apps
- Widgets
- Games
How to Organize it
I further help you organize your content in a way that delivers the message most efficiently — easy to find, quick to grasp — both to connect with visitors before their attention drifts and to convey your respect for their time. As part of these services I develop:
- Content inventory
- Sitemaps
- Taxonomy
- Navigation
- Wireframes
Copywriting Services
Clear, compelling copy targeted to your specific audience — the benefit of 10 years’ Web-writing experience.
View the writing samples most applicable to your needs:
Contact me to see what I can do for your organization.
