cyberROTH Interactive Solutions

Writing for Business

eNewsletters People Open–and Forward
E-mail newsletters with valuable content get opened, as this one did for Evolve Strategies.

Corporate Newsletters for Mixed Audiences
Profiles and news written for the Remington corporate newsletter, whose readership included everyone from factory hands to board members.

• Remington Deployed in Iraq
• Trademark Win Explained
• Body Hair, Remington & Regis
• Remington’s Own “Rosie the Riveter” Retires at Age 80

Case Studies That Sell
How the online printer Mimeo.com helps small companies succeed.

• Online Printer Gives You Global Reach (PDF)*
• On-Demand Printing Benefits Small Business (PDF)*
• Print Complex Documents Beautifully to Wow Clients (PDF)*

Writing for Consumers

Packaging Copy That Makes Science Sexy
Using science to sell a new hair dryer design? Yup. And it worked in this SuperSonic packaging.

Movie Reviews
Cheeky movie reviews written to spur conversation in a women’s community site.

• Keep the Jumpsuit, Skip the Avengers
• X-Philia on Parade
• Which Lolita Suits You?
• Who Is Beloved?

Website Reviews
Widely syndicated reviews of health sites, written for NetGuide.

• Who Do You Think You Are? Find Out with Online Personality Tests
• Who Do You Think You Are? Part II: Online IQ Tests

Humor
Humorous essays written for my personal newsletter in the 1990s.

• Shaggy Dogs and Immaculate Kisses
• How I Found Myself Swashbuckling On The High Seas During My Desert Vacation
• Marveling at Casual Magic
• Fauna In Metropolis: An Apology

Writing for Advocacy

Video Script for a Movement
Video starring Will.I.Am, Kristin Davis, Scarlett Johansson, and John Legend, made the Millennium Development Goals important to a new generation.

Ads to Move Policy (PDF)*
This full-page U.S. PIRG ad ran nationwide in USA Today, convincing Congress to finally ban dangerous toys.

Fact Sheets
Progress reports on four of the the Millennium Development Goals, written to encourage and to spur action, for client Oxfam International.

• MDG Snapshot: Where Are We on Hunger?
• MDG Snapshot: Where Are We on Education?
• MDG Snapshot: Where Are We on Maternal Mortality?
• MDG Snapshot: Where Are We on Health?
• MDG Snapshot: Where Are We on Climate Change?

Technical Writing

Use and Care Manual (PDF)*
One of many Remington instruction booklets written in consumer-friendly language, this one for the company’s self-cleaning titanium shaver.

Procedural Document (PDF)*
Processes and procedures of the Remington Creative Department.

Lab Manual (PDF)*
Processes and procedures of the Remington Test Lab, written to UL specifications.

Software Product Plan
Product Plan for the B-to-C software I developed at ClickThings.