cyberROTH Interactive Solutions

My Web strategy helped engage consumers and serve the Campaign’s global partners, increasing site traffic 400% and visit duration 500%. Phase one minisite helped mobilize and document 23,542,614 participants that year.

This Web strategy for a new site about Philadelphia budget issues derived from audience profile and analysis we conducted as part of the discovery and included specific content and usability recommendations.

I co-wrote this Web strategy in 2005 to help the human rights organization use Web 2.0 video technologies to develop its first direct filmmaker-to-public initiative, Video Hub, extending its reach and influence far beyond where the organization had previously been able to attain.

I wrote this competitive analysis about the Remington Products website, identifying strengths and weaknesses of its competition and strategic content opportunities for the Remington site.

I developed a new content channel to broaden the appeal of this high-profile news site to women, establishing the channel’s editorial voice and content strategy. See also Absolut Unsolved, a co-branded interactive mystery proposal I developed for the site.