Digital Strategy
UN Millennium Campaign Strategy (PDF)*
My 2006 Web strategy helped engage consumers and serve the Campaign's global partners, increasing site traffic 400% and visit duration 500%.
Phase one minisite helped mobilize and document 23,542,614 participants in 2006.
Witness Web Strategy (PDF)*
I co-wrote this Web strategy in 2005 to help the human rights organization use Web 2.0 video technologies to broaden activism on the site, resulting in Video Hub.
Strategy for Philly Budget Site (PDF)*
I deveoped this Web strategy in 2006 for a new site about Philadelphia budget issues.
Remington Website Analysis
(PDF)*
I wrote this competitive analysis about the Remington Products site in 2002.
APBnews.com
I increased this online news organization's unique visitors from
311,000 to 1,052,000 while I was Director of Marketing and Online Strategies in 2000.
See also Absolut Unsolved, a co-branded interactive mystery proposal I developed for the site in 2000.
Software Product Plan
I developed Web-based, B-to-C software while I was director of product management at ClickThings in 2001. The company folded just as the product was about to enter its public beta, but you can see its product plan here.
|
|
Project Management
Evian's U.S. Website
As Account Director at Nurun in 2007, I also project managed redesign of Evian's U.S. website, increasing average pageviews per visit by 13% and visit duration by 28%.
Six months later, I project managed creation of the site's environment section exceeding all client expectations.
DNA Art Exercise for Lancaster
At Nurun in 2008, I project managed this innovative, game-like feature that generated "art" based on visitors' answers to questions tied to their genetic makeup, reinforcing the client's DNA-based brand.
APB CrimeSolvers Channel
I developed this new content channel for the news site APBnews.com in 1999.
See also APB Unsolved, the Award-winning feature I produced for the channel.
NetGuide Website
I executive produced this daily consumer magazine about the Internet for global trade publisher CMP Media 1997-1999.
RemingTEEN Mini-Site
I developed this mini-site in 2002 to introduce the teen market to Remington's hair care appliances.
Presentation Builder software
In 2002 I developed this custom software application to give Remington HQ centralized control over the branding and data of all sales presentations nationwide.
|
