Interactive Strategies

UN Millennium Campaign Strategy (PDF)*
My 2006 Web strategy helped engage consumers and serve the Campaign's global partners, increasing site traffic 400% and visit duration 500%.
    Phase one minisite helped mobilize and document 23,542,614 participants in 2006.

Witness Web Strategy (PDF)*
I co-wrote this Web strategy in 2005 to help the human rights organization use Web 2.0 video technologies to broaden activism on the site, resulting in Video Hub.

Strategy for Philly Budget Site (PDF)*
I deveoped this Web strategy in 2006 for a new site about Philadelphia budget issues.

Remington Website Analysis (PDF)*
I wrote this competitive analysis about the Remington Products site in 2002.

APBnews.com
I increased this online news organization's unique visitors from 311,000 to 1,052,000 while I was Director of Marketing and Online Strategies in 2000.
    See also Absolut Unsolved, a co-branded interactive mystery proposal I developed for the site in 2000.

Project Management

Evian's U.S. Website
As Account Director at Nurun in 2007, I also project managed redesign of Evian's U.S. website, increasing average pageviews per visit by 13% and visit duration by 28%.
    Six months later, I project managed creation of the site's environment section exceeding all client expectations.

DNA Art Exercise for Lancaster
At Nurun in 2008, I project managed this innovative, game-like feature that generated "art" based on visitors' answers to questions tied to their genetic makeup, reinforcing the client's DNA-based brand.

APB CrimeSolvers Channel
I developed this new content channel for the news site APBnews.com in 1999.
    See also APB Unsolved, the Award-winning feature I produced for the channel.

NetGuide Website
I executive produced this daily consumer magazine about the Internet for global trade publisher CMP Media 1997-1999.

RemingTEEN Mini-Site
I developed this mini-site in 2002 to introduce the teen market to Remington's hair care appliances.

Presentation Builder software
In 2002 I developed this custom software application to give Remington HQ centralized control over the branding and data of all sales presentations nationwide.

Marketing & Ad Copy

Advocacy
Ads, scripts, press releases, op-ed pieces, case studies and more for nonprofit and advocacy groups.

eNewsletters People Read
E-mail with valuable content gets opened, as this one did. I wrote, designed, and produced it for Evolve Strategies in 2006.

Case Studies That Sell
How the online printer Mimeo.com helped small companies succeed, 2005.

Making Science Sexy
Using science to sell a new hair dryer design? Yup. And it worked. 2004.

Tech Without the Tech-Speak
Making an IBM white paper understandable to non-technical potential buyers. 2003.

Articles

Movie Reviews
Cheeky movie reviews written for the women's community site Cybergrrl in 1998.

Website Reviews
Articles written for NetGuide, about which websites to consult about various health topics, 1997-1998.

Corporate Newsletters
Profiles and news written in 2002 for the Remington corporate newsletter, whose readership included everyone from factory hands to board members.

Banking Trends
Banking trends article written in 1987 for the trade magazine Premium / Incentive Business. (I include this one, and the whole next section, just to prove that I can write anything.)

Technical Writing

Use and Care Manual (PDF)*
One of many Remington instruction booklets written in consumer-friendly language to UL specifications in 2002-2004, this one for a self-cleaning titanium shaver.

Procedural Documents (PDF)*
Processes and procedures of the Remington Creative Department, written in 2003.

Lab Manuals (PDF)*
Processes and procedures of the Remington Test Lab, written to UL specifications in 2003. (If you're not an engineer, this will bore you to death; that's a UL requirement.)

Casual Writings

Essays
Essays written for my personal newsletter in the 1990s.