cyberROTH Interactive Solutions

Corporate Sites to Learn From

admin — Mon, 10 Jan 2011 15:52:34 +0000

Having decided to take a job in the corporate sector, I thought I'd write about some exemplary corporate websites to inspire you. They provide an engaging visitor experience of their corporate brands through visitor-centric content, agility, interactivity, and employee blogging.

Facebook Content and Timing: Best Practices

admin — Thu, 14 Oct 2010 19:42:01 +0000

Last week I wrote about the best times to tweet on Twitter. I thought I'd follow up with what the research says about Facebook.

Tweet Timing and Frequency: Best Practices

admin — Thu, 07 Oct 2010 21:11:59 +0000

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

The Poop on UN Week

admin — Sat, 25 Sep 2010 17:24:24 +0000

"Do you mean: poop suit?" Google asked. It was that kind of week.

A giant turd was terrorizing Manhattan -- lurking in Central Park and Times Square, trying to gain entry to the United Nations. Even UN Week's Digital Media Lounge had to batten its hatches against the fearsome feces, which taunted the inhabitants via Twitter:

Apps from the Personal Democracy Forum

Julie — Tue, 08 Jun 2010 12:46:47 +0000

The hope and promise of technology to improve governance was on display at last week's Personal Democracy Forum 2010. So too were the technologies created to make those hopes a reality. Some were not yet in beta, others had been in use for over a year; some had official presentations, others were mentioned as asides. Here is a rundown of the applications that were discussed.

STUDY: Bizarre Colors Less Memorable Than Natural Ones

Julie — Thu, 27 May 2010 13:36:45 +0000

If you want your content to be remembered, use color. More specifically, use natural color. So says an interesting psychological study I ran across today.

Nonprofit Partners With Mobile Providers to Reach 1.5 Billion People

Julie — Wed, 19 May 2010 01:11:21 +0000

Think big. Think really big. Double that, and you have an idea of why 1GOAL uses all caps in its name. Today 1GOAL announced a mobile initiative as big as its goal to provide universal education: using SMS to invite 1.5 billion people to support the campaign.

Internet Now “Most Essential Medium” for Americans

Julie — Mon, 03 May 2010 10:14:41 +0000

The Internet has surpassed TV and radio as the most essential medium for Americans. Given the usage metrics reported in the rest of the study, it's no wonder.

Facebook Finds Social Context Boosts Ad Effectiveness

Julie — Wed, 21 Apr 2010 09:45:53 +0000

Nielsen and Facebook found friend endorsement of brands through the site's "Become a Fan" functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

Video: Brazilian Ants Protest an Insecticide

Julie — Tue, 20 Apr 2010 17:50:12 +0000

With 17,396 views on YouTube since it was posted eight days ago, this Brazilian video may have what it takes to "go viral." Real ants actually carry protest "signs" against an insecticide. As the description says, "Real ants, real cardboards, a real motive: a protest against Baygon."