cyberROTH Interactive Solutions

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

If you watched the Hope For Haiti Now special in January, you couldn’t help but notice all the stories being told about Haitian victims of the the earthquake. Chances are you also couldn’t help but notice the tear running down your cheek or your hand reaching for the telephone. That’s because storytelling is the most powerful way of making an impression — and being remembered.

People read the Web differently from how they read magazines or books, so Web copy must take that into account if it’s to be effective. But the differences are mainly those of style — like the difference between driving a stick vs. an automatic: Once you’ve got the basic principles, that copy will take you anywhere you need to go.

Good old e-mail is still the key to online organizing. Here are 5 best practices for making yours more effective.

Your organization may not have three years or $1 billion to spend establishing or redefining your brand, as Cingular did when it took over the AT&T name, but the branding process should be the same if you want a positive, memorable result. Here’s how.

Last week, as part of its Symbols, Branding and Persuasion series, The Change You Want To See brought in Loid Der, former creative director of the world’s largest branding agency, to instruct nonprofit and advocacy organizations in the practice of branding.

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

In honor of World Usability Day, officially the second Thursday in November, I thought I’d write about Web usability: What it is and why it matters to the effectiveness of any Web endeavor.

So now you’ve decided to set up a Twitter account and explore it for yourself. Here’s how to begin.

When BusinessWeek ran a slide show listing CEOs who use Twitter, many biz folks finally peeped their heads out of their offices to see what the commotion was all about. But what do you really need to know?