cyberROTH Interactive Solutions

If you want your content to be remembered, use color. More specifically, use natural color. So says an interesting psychological study I ran across today.

On Friday, Google announced that site speed is now part of its search ranking algorithm — that is to say your website will perform better on Google search results if it loads faster. But that’s not the only reason to pay attention to your site’s load time. Faster site performance also results in better user experience, more page views, more sales, and even lower equipment costs.

If you watched the Hope For Haiti Now special in January, you couldn’t help but notice all the stories being told about Haitian victims of the the earthquake. Chances are you also couldn’t help but notice the tear running down your cheek or your hand reaching for the telephone. That’s because storytelling is the most powerful way of making an impression — and being remembered.

“Shakespeare uses a linguistic technique known as functional shift that involves, for example using a noun to serve as a verb. Researchers found that this technique allows the brain to understand what a word means before it understands the function of the word within a sentence. ”

In today’s Times, David Brooks writes about young neuroscientists finding sources of cultural differences and prejudices. Here are two of the cool findings he reports.

Why people have an innate kindness they keep themselves from exercising.

In “The Philosophical Baby,” by Alison Gopnik, 4-year-old children are found to be “smarter, more imaginative, more caring and even more conscious than adults are”—and somewhat different from how they are portrayed by the likes of Freud and Piaget.

A new study raises the question of whether being honest is a conscious decision at all.

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Until age 10 kids think about gender the way they think about species.