cyberROTH Interactive Solutions

The ubiquitous calls to help Haiti by texting “Haiti” to 90999 last month, and the $41 million raised by the effort, may have opened your organization’s eyes to the possibilities of mobile messaging, but what are reasonable expectations for more run-of-the-mill mobile campaigns? To answer this question, M+R and MobileActive.org have released 2010 Nonprofit Text Messaging Benchmarks. Here are the highlights of that report.

A few weeks ago, I told you about the 2009 eNonprofits Benchmarks Study, which allows you to compare the effectiveness of your e-mail campaigns to that of other nonprofits. Today, M+R released its 2010 Nonprofit Social Media Benchmarks Study, reporting the effectiveness of nonprofits’ Facebook and Twitter efforts. In a conference call today, they discussed some of the highlights.

There are a lot of free iPhone apps that make it easy and (because they’re apps) fun to make more eco-friendly choices — and even some that help you take action to save the planet.

I ran across a new app for democracy today and thought it was time to share some of my favorites so far.

Are your organization’s e-mails as effective as they could be? Are they as effective as other organizations’? Measure your results against this handy metrics table based on results of the latest nonprofit benchmarks survey.

Last month, colleague and I were trying to assess the effectiveness of a Twitter campaign and had a heck of a time finding data. In the course of that process, and since then, I uncovered a raft of tools to mine helpful Twitter data.

This article uses a familiar and amusing phenomenon–the mortality of red-shirted crew members on the original Star Trek series–to make some important points about data analysis and presentation.

Fascinating discussion of transparency and secrecy This article from last Sunday’s Week In Review ties together recent events and shows their paradox—the very paradox Iago embodies.

This video is a delight, even if it is a VW ad.

This review of Frans de Waal’s latest book explains how altruism does fit in Darwin’s model of evolution, as counter intuitive as it may sound.