cyberROTH Interactive Solutions

Having decided to take a job in the corporate sector, I thought I’d write about some exemplary corporate websites to inspire you. They provide an engaging visitor experience of their corporate brands through visitor-centric content, agility, interactivity, and employee blogging.

Last week I wrote about the best times to tweet on Twitter. I thought I’d follow up with what the research says about Facebook.

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

The hope and promise of technology to improve governance was on display at last week’s Personal Democracy Forum 2010. So too were the technologies created to make those hopes a reality. Some were not yet in beta, others had been in use for over a year; some had official presentations, others were mentioned as asides. Here is a rundown of the applications that were discussed.

Think big. Think really big. Double that, and you have an idea of why 1GOAL uses all caps in its name.

Today 1GOAL announced a mobile initiative as big as its goal to provide universal education: using SMS to invite 1.5 billion people to support the campaign.

The Internet has surpassed TV and radio as the most essential medium for Americans. Given the usage metrics reported in the rest of the study, it’s no wonder.

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

With 17,396 views on YouTube since it was posted eight days ago, this Brazilian video may have what it takes to “go viral.” Real ants actually carry protest “signs” against an insecticide. As the description says, “Real ants, real cardboards, a real motive: a protest against Baygon.”

In a recent study, Hubspot found that small and medium sized B2C businesses that used Twitter saw twice as many business leads as those that didn’t. Blogging significantly increased business leads for both B2B and B2C businesses.

The Personal Democracy Forum has just made it easier to decide what tech firm to hire for your organization’s e-mail marketing, mobile messaging, online fundraising, or CRM, by publishing “Who to Hire: the PdF Political Technology Guide.”