cyberROTH Interactive Solutions

Nielsen and Facebook found friend endorsement of brands through the site’s “Become a Fan” functionality increased ad recall 30%, brand awareness 13%, and purchase intent 8% with certain levels of social context

With 17,396 views on YouTube since it was posted eight days ago, this Brazilian video may have what it takes to “go viral.” Real ants actually carry protest “signs” against an insecticide. As the description says, “Real ants, real cardboards, a real motive: a protest against Baygon.”

In a recent study, Hubspot found that small and medium sized B2C businesses that used Twitter saw twice as many business leads as those that didn’t. Blogging significantly increased business leads for both B2B and B2C businesses.

On Friday, Google announced that site speed is now part of its search ranking algorithm — that is to say your website will perform better on Google search results if it loads faster. But that’s not the only reason to pay attention to your site’s load time. Faster site performance also results in better user experience, more page views, more sales, and even lower equipment costs.

The Personal Democracy Forum has just made it easier to decide what tech firm to hire for your organization’s e-mail marketing, mobile messaging, online fundraising, or CRM, by publishing “Who to Hire: the PdF Political Technology Guide.”