cyberROTH Interactive Solutions

There’s a lot of research out there about what works on Twitter. Here’s a quick run-down on what I’ve turned up recently.

The hope and promise of technology to improve governance was on display at last week’s Personal Democracy Forum 2010. So too were the technologies created to make those hopes a reality. Some were not yet in beta, others had been in use for over a year; some had official presentations, others were mentioned as asides. Here is a rundown of the applications that were discussed.

If you want your content to be remembered, use color. More specifically, use natural color. So says an interesting psychological study I ran across today.

Think big. Think really big. Double that, and you have an idea of why 1GOAL uses all caps in its name.

Today 1GOAL announced a mobile initiative as big as its goal to provide universal education: using SMS to invite 1.5 billion people to support the campaign.

The Internet has surpassed TV and radio as the most essential medium for Americans. Given the usage metrics reported in the rest of the study, it’s no wonder.