Engaging With Content and Brand

APBnews.com Unsolved feature


In 1999 I developed an interactive mystery based on case files from a real historical event. The mockups represented an unusual case, in which the concept, copy, and design were all mine.

 

APBnews.com Unsolved feature


Actual case files would be simplified and presented to participants as answers to their queries. Sponsor space would offer a different hint behind each puzzle piece, encouraging participants to interact with the sponsor's brand.

The site folded before the project could be implemented, a casualty of the dot-com bust.

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