Digital Strategy
UN Millennium Campaign (PDF)*
My Web strategy helped engage consumers and serve the Campaign's global partners, increasing site traffic 400% and visit duration 500%.
Phase one minisite helped mobilize and document 23,542,614 participants in 2006.
Witness Video Hub (PDF)*
I co-wrote this Web strategy to help the human rights organization use Web 2.0 video technologies to broaden activism on the site, resulting in Video Hub.
Philadelphia Budget Site (PDF)*
I deveoped this Web strategy for a new site about Philadelphia budget issues.
Project Management
G20 Voice
I worked with Oxfam International to organize bloggers to cover the G20 Summit in Pittsburgh, building the website as a hub to promote their work on Twitter and other social media.
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Copywriting
Media Kits to Support Advocacy (PDF)*
Creating a groundswell of opinion in support of the Millennium Development Goals, for Oxfam International.
Video Script for a Movement
"End Poverty - Be the Generation," starring Will.I.Am, Kristin Davis, Scarlett Johansson, and John Legend, made the Millennium Development Goals important to a new generation.
Ads to Move Policy (PDF)*
This full-page U.S. PIRG ad ran nationwide in USA Today, convincing Congress to finally ban dangerous toys.
eNewsletters People Read
E-mail with valuable content gets opened, as this one did. I wrote, designed, and produced it for Evolve Strategies.
GOTV
Knocking on doors and connecting with voters to get out the vote in critical markets.
- 2008 Obama campaign, Bethlehem and Philadelphia, PA
- 2004 Kerry campaign, Philadelphia, PA
- 2004 MoveOn GOTV campaign, Philadelphia, PA
- 1992 Clinton campaign, Sarasota, FL
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