cyberROTH Interactive Solutions

Digital and Content Strategies: Deeper insights for better user engagement

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Resume

Digital strategist with track record of success increasing online traffic, reach, and action for wide range of companies

Manager, Digital Marketing and Communications

Responsible for all external and internal digital properties — including website, social media, intranet, and related Web properties.
Developed social strategy and launched Twitter and Facebook accounts in first four months, reaching 1,000 Twitter followers four months later.
Developed and launched WillisWire corporate blog after eight months.

Independent Digital and Content Strategist. Select clients:

Recruited and organized international bloggers to cover 2009 G20 Summit; built G20 Voice to promote their posts, generating nearly 13% of all tweets about the G20.
Wrote publicity materials for 2008 In My Name campaign — including script for video starring Will.I.Am, Kristin Davis, Scarlett Johansson, and John Legend, viewed more than 287,000 times.

Conduct qualitative research for Nickelodeon digital properties, e.g. NickJr.com, AddictingGames.com, Shockwave.com, ParentsConnect.com.

Helped double traffic of show’s website and develop Webby award-winning spin-off site in partnership with The New York Times Learning Network and winner of a prestigious A+ from Columbia University’s Education World.

Account Director

Formed Web strategy to reposition global Evian brand and centralize control over local brand sites.
Directed redesign of Evian US website — increasing per-visit page views by 13% and visit duration 28%.
Managed additional high-profile projects, e.g. Snuggle fabric softener’s online sponsorship of “So You Think You Can Dance” and innovative game for Lancaster cosmetics.

Senior Strategist

Developed Web strategy for the UN Millennium Campaign, which spurred a 400% increase in site traffic and a 500% increase in average visit duration — and helped mobilize and document 23,542,614 participants in Campaign’s “Stand Up” event.
Produced Web 2.0 strategy for Witness human rights organization, resulting in site’s Video Hub.

Digital and Content Consultant

Produced quickly adopted custom software application to centralize control of all company’s sales presentations nationwide.
Developed mini-website for teens, which immediately accounted for 5 of company’s 10 most visited pages.
Helped marketers to strengthen marketing messaging, product positioning, and brand identity, contributing to 20-50% dollar volume growth.
Wrote copy for all product packaging, sales presentations, and internal company publications.

Director of Product Management

Director of Marketing & Online Strategies

Directed online advertising, increasing unique site visitors from 311,000 to 1,052,000 and raising brand awareness from less than 1% to 13.5%.
Developed viral strategy of newsletters and widgets to leverage fan loyalty and increase traffic. Managed 8-person marketing department and the PR and interactive agencies that served it.

Senior Producer

Developed new content channel, determining its editorial strategy and visual identity.
Produced channel’s first interactive feature — a finalist for Scripps Howard Foundation’s National Journalism Award for Web Reporting.
Worked with celebrity writer to define and produce ongoing column.

Executive Producer/Managing Editor, NetGuide

Determined long-term editorial strategy and day-to-day operations for profitable consumer content site.
Directed site’s guerilla and viral marketing, maintaining traffic levels of 2MM page views per month.
Maintained relationships with key syndication partners, e.g. AOL, AT&T Worldnet, BellSouth, Compaq, Infoseek, and AdKnowledge.
Managed 12 multidisciplinary team members in three locations.

New York University, Master of Arts, English. 1986
Allegheny College, Bachelor of Arts, English. 1984 (Minors in graphic design and in history)

NYC Tech4Good, Co-founder of an organization of new media professionals dedicated to the common good.
Future:Media:Change, Contributing blogger covering digital marketing, content strategy, and user experience.
@cyberroth, Twitter feed covering digital marketing, content strategy, and user experience.
IAB User-Generated Content & Social Networking Committee, 2008
IAB Online Gaming Committee, 2008