Tweeting and Blogging Double Business Leads, Says Study
Tweeting and blogging double business leads, reports Hubspot. In a recent study, the Internet marketing firm found that small and medium sized B2C businesses that used Twitter saw twice as many business leads as those that didn’t.
Tweeting B2C businesses saw twice the number of leads as non-tweeting businesses. Chart credit: eMarketer
Blogging significantly increased business leads as well — for B2B and B2C businesses. Benefits begin once a blog has approximately 24-51 posts.
Both Twitter and blog posts increase the engagement with business’ customers, supporting the relationship with the business, keeping it in the front of their minds, and giving them a reason to come to the website.
In addition, each blog post represents an additional page for the major search engines to index, increasing the site’s search relevance and update frequency — i.e., improving the site’s search results placement. The more pages indexed on Google, the more business leads it generates. As eMarketer summarizes it, “Every 50 to 100 incremental indexed pages can mean double-digit lead growth.”
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