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Body Hair, Remington & Regis

30 September 2002 No Comment

What’s the sexiest style of facial hair on a man?

This and other provocative questions enticed Live with Regis and Kelly and other TV and radio broadcasters around the globe to talk about Remington on the air in June.

The week before Father’s Day, recognized lifestyle and trends expert Dianne Dewitt spoke to morning drive radio stations about a fun “Body Hair Survey” Remington had just released. Hired by Remington for this PR event, Dewitt took every opportunity to weave in sound bites on how our men’s shaving and grooming products can solve men’s grooming needs to ensure romantic and career success.

After airing on radio stations in major cities across the United States, the results of the survey were then picked up by other media outlets:

  • Regis Philbin and Kelly Ripa talked about it on the Live with Regis and Kelly television show.
  • Westwood One taped the interview and distributed it to its 300 sister stations.
  • Two afternoon drive stations in Ireland interviewed Dewitt.
  • The Remington Australia office even heard it mentioned on a popular radio station there.

The Survey

The survey asked approximately 1,000 male and female respondents their attitudes about body hair. Close to 80% of women said they are very or ear or nose hair–and some felt so strongly about it that they wouldn’t hire (24%), promote (22%), or invite to client meetings (24%) someone with visible ear or nose hair or unkempt facial hair.

And, while men would like to have a goatee (22%) or a mustache (21%) almost as much as they would like to be clean shaven (25%), 67% of them said they would shave off their facial hair if asked by their significant other.

Here are the survey’s other questions. See how your answers compare.

1. Which celebrity has the sexiest facial hair?

  • Movie star Pierce Brosnan
  • Guitarist Eric Clapton
  • Movie star Sean Connery
  • Country singer Tim McGraw
  • Olympic speed skater Apolo Ohno
  • Movie star Denzel Washington

2. Which celebrity needs the most grooming help?

  • Movie star Russell Crowe
  • “Sopranos” star James Gandolfini
  • Movie star Ethan Hawke
  • Rock star Lenny Kravitz
  • Movie star Brad Pitt
  • Movie star Billy Bob Thornton

3. What style of facial hair do you find the sexiest?

  • Full beard & mustache
  • Beard without mustache
  • Abe Lincoln beard
  • Goatee
  • Fu man chu
  • Soul patch
  • Mustache with no beard
  • Lambchops
  • Sideburns
  • 5 o’clock shadow
  • Clean shaven

4. Which is the biggest turnoff?

  • Nose hair
  • Ear hair
  • Unkempt facial hair
  • Bushy Elvis sideburns
  • Back hair
  • Bushy eyebrows

5. Have you ever gotten “stubble burn” from kissing your partner?

  • Yes
  • No
  • Don’t know

6. Have you ever denied sex to your significant other because they refused to shave?

  • Yes
  • No
  • Don’t know

MOST POPULAR ANSWERS:

  1. Sean Connery
  2. Billy Bob Thornton
  3. Clean shaven
  4. Nose hair
  5. Yes
  6. No

(This article appeared in the September 2002 newsletter of Remington Products Company, LLC.)

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