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Engaging With Content and Brand

13 June 1999 No Comment
APBnews.com Unsolved feature

APBnews.com Unsolved feature

In 1999 I developed an interactive mystery based on case files from a real historical event. The mock-ups represented an unusual case, in which the concept, copy, and design were all mine.

Actual case files would be simplified and presented to participants as answers to their queries. Sponsor space would offer a different hint behind each puzzle piece, encouraging participants to interact with the sponsor’s brand.

The site folded before the project could be implemented, a casualty of the dot-com bust.

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